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Client Overview

Launchboard is a Notion virtual assistant that helps marketers manage product launches in one place. It automates project management, team collaboration, and asset creation for launch campaigns. Launchboard is the first product by Launchbrew, a startup that helps entrepreneurs launch their products faster and better.



Challenges and Objectives

Launchboard wanted to launch their product on Product Hunt, the world’s largest platform for discovering and launching new products. Product Hunt is a highly competitive and crowded space, where thousands of products are launched every day. Launchboard wanted to stand out from the crowd and reach the front page of Product Hunt, where they could get more exposure, feedback, and traction.

However, Launchboard faced some challenges in achieving their goal. They needed to create a compelling and attractive product page that would showcase their product’s features and benefits. They also needed to produce high-quality media assets, such as videos and thumbnails, that would capture the attention of the Product Hunt community. Moreover, they needed guidance on how to launch their product effectively and strategically on Product Hunt, such as choosing the right time, date, hunter, category, etc.



Solution

Launchboard partnered with Vidify, a video post-production and animation company specializing in creating scalable videos for SaaS clients. Vidify makes it effortless for clients to explain their products to their audience and make them look cool. Vidify offered Launchboard a comprehensive solution that covered all aspects of their product launch needs, such as:

  • Design: Vidify created stunning media assets for Launchboard’s product page, using appealing colors, fonts, images, and text that matched Launchboard’s brand identity and message.

  • Post-production: Vidify created and edited the video with professional tools and techniques, adding animations, transitions, effects, music, voice-overs, captions, and more.

  • Ideation: Vidify helped Launchboard brainstorm and plan their product page content, such as headlines, taglines, descriptions, testimonials, FAQs, etc. Vidify also helped Launchboard craft their product pitch and story that would resonate with the Product Hunt audience.

  • Strategy: Vidify advised Launchboard on how to launch their product successfully and strategically on Product Hunt, such as choosing the best time, date, hunter, category, etc. Vidify also helped Launchboard optimize their product page for the Product Hunt algorithm and community.

Strategies Employed

Vidify employed several strategies to help Launchboard achieve their desired results. Some of the key strategies were:

  • Referral: Vidify got this project via referral from one of their SaaS clients who was satisfied with Vidify’s services. This helped Vidify establish trust and credibility with Launchboard from the start.

  • Contact strategy: Vidify maintained regular communication with Launchboard throughout the project, updating them on the progress, feedback, revisions, and deliverables. Vidify also ensured that Launchboard was satisfied with the final outcome and addressed any issues or concerns promptly.

  • Data-driven approach: Vidify used data and analytics to measure the performance of Launchboard’s product page and media assets. Vidify also used data to identify the best practices and opportunities for improvement.

Results

Vidify’s solution delivered remarkable results for Launchboard. Within 7 days of working with Vidify,

  • Launched on Product Hunt on July 28th, 2023.

  • Reached the front page within hours.

  • Ranked 4th on the front page.

  • Received 289 upvotes and 98 comments.

  • Rated 5/5 by users.

  • Featured in the categories of Productivity, Task Management, and Marketing.

These results demonstrate how Vidify helped Launchboard achieve a successful product launch on Product Hunt.



Summary

Launchboard is a Notion virtual assistant that helps marketers manage product launches in one place. They partnered with Vidify, a video post-production and animation company that specializes in SaaS clients. Vidify provided Launchboard with a complete solution that included design, post-production ideation, and strategy services. Vidify helped Launchboard create a compelling and attractive product page that showcased their product’s features and benefits. Vidify also helped Launchboard produce high-quality media assets that captured the attention of the Product Hunt community. Vidify also helped Launchboard launch their product effectively and strategically on Product Hunt. 

These results demonstrate how Vidify helped Launchboard achieve a successful product launch on Product Hunt. Vidify’s comprehensive solution, which included design, post-production, ideation, and strategy services, played a key role in Launchboard’s success.